LO2: Identification of Target Audience for the campaign.

The Daniels Bros campaign is meant to encourage customers to buy Daniels Bros products online, and the main products this campaign is trying to sell is their wooden Penguins. The video I am going to create is meant to entertain children, and then get the child to beg their parents to buy them the penguins. The video should also entertain older audiences, and encourage them to want to buy penguins for themselves, or for purposes such as gifts or decoration. Therefore the main target audience's age range is 20-40 year olds, since people within that age group are likely to have young children, and are also likely to have an interest in Daniels Bros penguins in order to use them as decorations (especially the people in the older end of that age range). They are also likely to have the spending power of an ABC1, since they are likely to have a lot of disposable income if they are willing to spend around £10.50 on a wooden penguin, people other than that demographic are likely to see that as a waste of money. The target audience is also very likely to  be married and have children, since Daniels Bros products are things which appeal to family's since they probably think that Daniels Bros penguins are cute looking and are likely to attract individuals who are interested in having a family. In terms of gender, it is very likely to be females which buy the products, since the male in the family is likely to be busy at his well paid job while the mother of the family prefers to look after their children and spend their disposable income. The targets audience is likely to have a high level of education, and is actually intending to pursue a career once her children have grown up a bit more, which is why the mother of the family may be concerned about the environment. This is why she may be interested in buying some of Daniels Bros penguins for her children in attempt to educate them on products which are made from natural materials and therefore friendly to the environment.

Imaginary Entity:

Susan Kent is a qualified nurse who is married to Harold Kent, who is a Doctor and is frequently having to work at the hospital. Susan and Harold have been married for 5 years, and they also have a 4-year-old boy named Sunny. Sunny is a very hyper active child who loves space and rockets and aspires to be an Astronaut. Susan takes care of Sunny in his early years, and is waiting till he starts primary school to carry on her career as a Nurse. In the mean time she dedicates her time to educating Sunny in a way which is fun and valuable, which is why she is so keen on educating him on the environment. She is concerned that in this present age her son may be influenced by modern values and will have no regard for environmental issues, which is why she is so keen on buying Sunny wooden toys.