In terms of my video advert, in terms of Legal and Ethical Issues, ASA would be regulating my product. Perhaps the video advert could be a misleading advert, since it tells the narrative that the penguins Daniels Bros sell goes to space, however the reality is that the wooden penguins are only action figures, however audiences should understand that the video advert is just an animated narrative advert. Legally, I also ensured that I didn't include any copyrighted material, which includes the soundtracks and any visuals used. All the visuals I used in the video advert were created by me, and all the soundtrack was royalty free sound. In terms of ASA's "free" principle, I have made it clear in the video advert that all deliveries are free, and it makes it clear that audiences should take advantage of using the free postage.
In terms of my print advert, IPSO are the people who would be regulating my product, however the web advert fits IPSO's accuracy rule, because the poster states clearly what Daniels Bros is (hence featuring Daniels Bros products) and gives Daniels Bros website in order for users to find Daniels Bros products.
In terms of my web advert W3C are the ones who regulate the advert, however the web advert doesn't violate any of W3C's rullingg.
Wednesday 7 June 2017
LO1: Analysis of a media campaign: Fanta Friday
Fanta released a campaign which included a new video advert, a change of Fanta's bottle design, and new outdoor posters. The campaign specifically targeted at females aged 18-25 and especially targets those people who are in higher eduction. Since the characters appearance looks like a stereotypical English student (Blonde hair, white and glasses). The character's hair is also the same colour as the drink which is featured in the campaign, which makes the campaign more since everything in it has a certain colour scheme.
The narrative of the video advert depicts a load of people in class (presumably students) who are bored, the clock ticks until suddenly its Friday, and the clock flies of leaving a trail Fanta behind it, and suddenly the whole room turns into a party, which the main drink being drank is Fanta.
The video adverts message is for people to buy Fanta, in order to have a great time partying on Friday. This applies particularly to students, since they are probably tired from their studies, and are looking for a way to get energetic so that they can party through the night. Fanta being a sugary drink would be a solution to being tired, and also tastes good and therefore would appeal to students. The characters incorporated into the video all look like stereotypical students, and many of the characters have different ethnicities in order to promote the idea that any one can drink Fanta, and therefore make the product appeal to a mass audience. The whole room turns orange, like the colour of the drink, and many of the characters hair colour is blonde or orange like the colour scheme on the drink. The video ends with Fanta's trade mark, and the message says "grab a taste of Friday" which connotes the idea of when you grab a Fanta drink, you are grabbing a ticket to a good Friday. I think Fanta decided to use a video advert for the campaign and upload to it youtube, because of how popular youtube and other social media sites are among students. Students are likely to share the video around due to the videos party nature which they are into, which means the advert will get free advertising.
During the campaign Fanta also changed the logo, making Fanta look more groovy and exciting which could be the connotations of a party which is groovy and exciting. Because the bottle has the same colours incorporated on the design as the video advert, the campaign has synergy, which means that customers are going to recognise the campaign and it is going to stick in their heads more, meaning they would be more likely to but Fanta when they are in need of a drink, since the campaign will have made such an impression on their memory.
On the outdoor poster, the poster basically has the same narrative, since the poster depicts the stereotypical student holding a can of Fanta, in the same orange craziness which is depicted in the video advert which is meant to represent the party which is incorporated in the video advert. At the top of the advert the Fanta Logo is there in order to ensure the viewer of the product knows what the advert is for. The poster even includes #FantaTastesLike in order to encourage students to use their social media to advertise Fanta's products for them.
The narrative of the video advert depicts a load of people in class (presumably students) who are bored, the clock ticks until suddenly its Friday, and the clock flies of leaving a trail Fanta behind it, and suddenly the whole room turns into a party, which the main drink being drank is Fanta.
The video adverts message is for people to buy Fanta, in order to have a great time partying on Friday. This applies particularly to students, since they are probably tired from their studies, and are looking for a way to get energetic so that they can party through the night. Fanta being a sugary drink would be a solution to being tired, and also tastes good and therefore would appeal to students. The characters incorporated into the video all look like stereotypical students, and many of the characters have different ethnicities in order to promote the idea that any one can drink Fanta, and therefore make the product appeal to a mass audience. The whole room turns orange, like the colour of the drink, and many of the characters hair colour is blonde or orange like the colour scheme on the drink. The video ends with Fanta's trade mark, and the message says "grab a taste of Friday" which connotes the idea of when you grab a Fanta drink, you are grabbing a ticket to a good Friday. I think Fanta decided to use a video advert for the campaign and upload to it youtube, because of how popular youtube and other social media sites are among students. Students are likely to share the video around due to the videos party nature which they are into, which means the advert will get free advertising.
During the campaign Fanta also changed the logo, making Fanta look more groovy and exciting which could be the connotations of a party which is groovy and exciting. Because the bottle has the same colours incorporated on the design as the video advert, the campaign has synergy, which means that customers are going to recognise the campaign and it is going to stick in their heads more, meaning they would be more likely to but Fanta when they are in need of a drink, since the campaign will have made such an impression on their memory.
On the outdoor poster, the poster basically has the same narrative, since the poster depicts the stereotypical student holding a can of Fanta, in the same orange craziness which is depicted in the video advert which is meant to represent the party which is incorporated in the video advert. At the top of the advert the Fanta Logo is there in order to ensure the viewer of the product knows what the advert is for. The poster even includes #FantaTastesLike in order to encourage students to use their social media to advertise Fanta's products for them.
Tuesday 6 June 2017
LO3: Evaluate how the created materials meet the technical and aesthetic requirements of the client’s brief
Here are the campaigns final materials:
The video advert is childish enough to be enjoyed by a younger audience, yet humorous enough to be appreciated by older audiences, which is why the advert has a wide appeal. The web advert has enough movement in it to be eye catching, and fits the conventions of an pop up ad perfectly, since it is the proper size and resolution of a pop up ad and incorporates Daniels Bros website, so that if the audience decides click on the pop-up ad they know exactly where they are going.
The campaign meets the technical requirements, because the whole campaign contains synergy. All three media types have the same narrative, of a penguin travelling through space to "Planet Peng" which appeals to audiences including young children (interested in Space Travel) and older audiences who are interested in comedy animation.
All three media types are featuring the same specific penguin which is a model for Daniels Bros most selling products, which is the penguin the video's narrative follows. For this campaign, this penguin has almost became Daniels Bros mascot.
All three media types also are made in the same style of visuals, i.e the contrast between real life images between 2 Dimensional images to represent space and other planets. All three media types also contain the same logo which is Daniels Bros which is vital since the audience need to know who is selling the products.
In terms of text, the poster and the audio visual advert have the same title fonts being used, and text which isn't the title is used in the same Daniels Bros font which is Century Gothic. It is important that I use that font so that people can recognise Daniels Bros font.
The video advert is childish enough to be enjoyed by a younger audience, yet humorous enough to be appreciated by older audiences, which is why the advert has a wide appeal. The web advert has enough movement in it to be eye catching, and fits the conventions of an pop up ad perfectly, since it is the proper size and resolution of a pop up ad and incorporates Daniels Bros website, so that if the audience decides click on the pop-up ad they know exactly where they are going.
The campaign meets the technical requirements, because the whole campaign contains synergy. All three media types have the same narrative, of a penguin travelling through space to "Planet Peng" which appeals to audiences including young children (interested in Space Travel) and older audiences who are interested in comedy animation.
All three media types are featuring the same specific penguin which is a model for Daniels Bros most selling products, which is the penguin the video's narrative follows. For this campaign, this penguin has almost became Daniels Bros mascot.
All three media types also are made in the same style of visuals, i.e the contrast between real life images between 2 Dimensional images to represent space and other planets. All three media types also contain the same logo which is Daniels Bros which is vital since the audience need to know who is selling the products.
In terms of text, the poster and the audio visual advert have the same title fonts being used, and text which isn't the title is used in the same Daniels Bros font which is Century Gothic. It is important that I use that font so that people can recognise Daniels Bros font.
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