Advertising choices:

Above the line advertising:
When media is used to advertise to a mass audience, through things such as adverts, billboards, posters, TV adverts, pop-up adds etc...
Above the line advertising I am going to use will be a video advert, because I find through experience that video adverts are the ones that effect me the most, and motivate me to want to buy a product. A poster, which will help provide synergy and link to the video advert, so that passers by of the print advert who have seen the advert will recognise the brand and remember it more, and so that passers by who haven't seen advert, will have still been to. I will also be creating a pop-up advert, which will appear on a range of different websites, websites that sell similar items to Daniels, and also Local Sheffield Businesses websites.

Below the line:
Direct advertising which is directed at on person, so they can be advertised to at a personal level, for example competitions, radio competitions, tasters of products.

Tasks that I need to complete:
-storyboarding the video
-creating a visualisation diagram for the print advert
-creating a visualisation diagram for the social media advert
-gather all props and adverts for the video
-take all pictures for the animation
-film all footage for the animation
-edit the video using Adobe Premier Pro
-export the video
-gather all props and assets for the print advert
-take pictures needed for the print advert
-put the print advert together using Adobe Photoshop
-export the print advert at the highest quality
-print the final image
-take all pictures needed for the social media advert
-edit the pictures using Adobe Photoshop
-export the final image at a file type appropriate to be uploaded to the internet

Equipment that I need for creating the video advert:
-Tripod
-DLSR camera
-Computer
-Adobe Premier Pro
-Storage for images
-Sound Recorder

Resources:

DEADLINE: 16th of January 2017
Stage 1 of campaign needs to be ready for launch.

Task 2: Campaign materials

Identify:

-Key Message

-Key Imagery (logo, colours, themes)

-Identified criteria (What the client says you must include)

The key message I want to get across through my campaign, is to buy Daniels Bros products, especially the penguins, since they're the most popular product that they sell. I will portray this message, by making the penguins appeal to be played with, or to be used as ornaments, or however the audience want to use them.

The key imagery I will use, will be the colours white and black, since they are the colours used in Daniels Bros Logo, I will also use the imagery of the wooden penguins Daniels Bros designed, because they are popular products that Daniels Bros sell.

Identified criteria I need to include, is the font style Daniels Bros use for their logo which is century gothic. I also need to make sure I include the message that all deliveries are free on all products, and I need to include a link to the Daniels Bros website so that they can go and buy the product.

The synergy I am going to include will be using the colours white and black (the same colours which are used on the logo) and the font of century gothic, because the century gothic font is used on their logo. Any other imagery that I make will be penguin themed because that is the imagery Daniels Bros use on their promotional social media (Instagram and Facebook) and on their website. I am doing this in order to maximise the success of Daniels Bros products, since creating this synergy, will make Daniels Bros logo and products more recognisable. This synergy will also be used to show that all three media products in the campaign are for the same company (Daniels Bros) and advertising the same main product (wooden penguins). 

Target Audience

Identify target audience

Age: 16+
Gender: Male

Deconstructing a brief

Aims and objectives of the advertising campaign:
To gain profit
Who is the advertising campaign's target audience:
Teenagers and families
Potential issues based on the context of the adverting campaign:

Bounce Kings

Name: Bounce Kings
Viral online campaign
Target Audience" Families and teens aged
Its a trampoline park

Draft Production schedule

Activities
Resources
Timing (in hours:minutes)
Contingencies
Deadlines
Milestones