I would create a music video for the band, Native and the Name, which would be a video promoting them as a band targeted at audiences aged 16-25 who are interested in Indie/Folk. The video would be based in Sheffield therefore promoting Native and the Name as a Sheffield band, and would feature their most popular song which hasn't had a video made for them yet. I could also create a poster for the band, and also create a promotional website for them which show reels pictures of the band and also lets the user listen to their latest songs.
Idea number 2: Daniels Bros.
Daniels Bros are a local business in Sheffield who create wooden furniture, toys and memorabilia. Their most popular product are wooden penguins, which are marketed at both children (who use them as toys) and adults (who use them as decorations). If I were to create a campaign for Daniels Bros, I would focus on advertising the Penguins, because I think they are highly marketable.
The campaign I would create would include an animated video, a print out poster, and a web banner which would appear on websites which market similar materials to Daniels Bros. The video I would create would be a narrative advert, and would tell a story about one of the penguins Daniels Bros create which would appeal very strongly to the younger audience. The print out poster would appeal more to the older audience, by making the poster in the style of an B-Movie poster. The poster would act like an poster for the animated video advert, and would therefore need to link to the video, however would be made in style which can be interpreted as retro. The banner advert would be in the form of an animated gif, in order to attract attention, and would also be targeted at the older audience more.
Idea number 3: My Mum Paints Babies.
I would create a promotional video for a person I know called Kate Rose who is a talented artist based in Sheffield and paints peoples children for them. The video would need to be targeted especially at females, who are mothers and are also aged 30-40 this is because this is the type of audience that would desire a painted picture of their children. The video would show the process of the how My Mum Paints Babies works, by showing the delivery of a photo to the Kate Rose, and then show the time lapse of her painting the picture, and then show the picture being wrapped up and posted to the happy customer. The video would then cut to the customer withe her child receiving the painting. The other type of media I could use would be a brochure for My Mum Paints Babies, which would showcase the different paintings the artist has completed, along with the original photo of the child which is next to it, to show how accurate Kate Rose is at painting. The brochure would also show how much each painting cost, and would also give her email address and website for the people who are interested. I would also create a the website for My Mum Paints Babies, which would feature a show reel of Kate Rose's previous paintings.
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