LO1: Analysis of Media Campaign: GET SOME NUTS

Snickers: Get Some Nuts campaign.

The constant message throughout this campaign was Mr T shouting at you to get some nuts. I think this means that the overall core message of the campaign is to buy snickers, because snickers contain nuts, therefore your are literally getting some nuts. The advert features Mr T, who will be recognised especially my males, who may have watched the A team, or Rocky IV.

The trailer shows a guy falling over while playing football and whining about it, when suddenly a tank drives over some cars (and crushes them) and drives onto the pitch. Mr comes out of the tank and tells the guy to "stop jibber jabbing", then the tank fires a snicker at the guy, and Mr T shouts at him telling him to "get some nuts". The overall message is that if you eat snickers, you will become more tough, just like Mr T. Also the connotations of the phrase "get some nuts" could be interpreted as "become more manly and toughen up by eating snickers". The reason that Mr T comes along in a tank is because he has now become the ultimate tough guy, and it is suggested that this is because he eats snickers. The reason why they are all playing football at the beginning because football is stereotypically very popular among male audiences, so they may start eating snickers because they think it will make them better at football.

(1)

In this web advert, the advert depicts Mr T holding a snickers, and point at the viewer. This poster has impact because Mr T is looking directly at you and almost looks intimidating because of his strength. He is holding a snicker bar, because that is what the advert is wanting you to buy, and the words "GET SOME NUTS" hang from a chain around Mr T's Nuts. Because this advert has the same narrative as the video advert, the campaign is successful as a whole, since the campaign has synergy.

(2)

In the campaign, even the product the campaign wants you to buy has the same message "GET SOME NUTS" printed on the campaign, and even has Mr T appear to be punching you in the face, with the SNICKERS logo printed on his fist, meaning Mr T is forcing you to buy snickers, which is humorous. To some customers, they may have seen Mr T on the snickers packet, and because he stared in films that the customer likes such as the A-Team and Rocky IV. The font for GET SOME NUTS is the same as it is on the video advert, which gives the campaign synergy, the packet also has almost the same narrative as the previous materials used in the campaign so far.

(3)

This print advert is very similar to the web advert, however Mr T is surrounded by a golden emblem, connoting that he is perhaps the king of snickers, since the emblem says SNICKERS in gold. Mr T is handing a SNICKERS bar to the viewer, which perhaps connotes that if you buy a snickers bar, you can be the king of snickers just like Mr T appears to be. The phrase GET SOME NUTS again is in the same font as the rest of the campaign. and the posters background is brown, which gives connotations of the product, and sustains the synergy through out the campaign.  

(4)

Even in person Mr T became a Representative of snickers, hence Mr T wearing a SNICKERS belt in a similar fashion  to a boxers belt, and Mr T is wearing the same outfit he wears through out whole campaign.

(5)

Even during christmas, the campaign released a product which still sustained the contingency throughout the campaign, however in this product the campaign has been made into a christmas version, which is great for promotion, since people who know people who are fans of Mr would certainly buy this product for christmas.