Key terms:
Connotation:
An Idea that can be suggested through images, colour, words and sounds.
Denotation:
What you know is definitely there.
Demographic:
A particular group of people.
Iconography:
Visual images and symbols with meaning.
Branding:
When a lot of things are given the same label.
Ideal self:
To become the best possible version of what you want to be.
Intertextuality:
The relationship between texts, especially literature, the way they reflect each other.
Pastiche:
To copy/imitate a certain style of work or art.
Endorsement:
The act of approval of something or someone.
Call to action:
The direct instruction or call to an audience in order to provoke a response (like call now, or go to stores now!).
