Here are the first three designs/ideas I created using Adobe Illustrator for the Campaigns Print advert.
Wednesday, 12 April 2017
Wednesday, 29 March 2017
Wednesday, 8 March 2017
Glossary
Aesthetics -
Fitness for purpose -
Evaluate -
SELECT AND JUSTIFY 5 PHOTOS BASED ON THE AESTHETIC QUALITIES OF THE IMAGES SELECTED
Criteria that we could use to select a small number of photos from a larger range?
Fitness for purpose -
Evaluate -
SELECT AND JUSTIFY 5 PHOTOS BASED ON THE AESTHETIC QUALITIES OF THE IMAGES SELECTED
Criteria that we could use to select a small number of photos from a larger range?
Wednesday, 1 March 2017
Video Advert
Daniels Bros Ad 3v8 from George Allan on Vimeo.
This is the latest cut of the video advert I created, The programs I used were Adobe Animate, Adobe Photoshop and Adobe Premiere Pro.
This is the latest cut of the video advert I created, The programs I used were Adobe Animate, Adobe Photoshop and Adobe Premiere Pro.
Gaining feedback.
In order to gain feedback from possible consumers of Daniels Bros customers, I created a survey on survey monkey, which provides a link to to the latest edit of the video, and then asks them questions about the video. In order to get people to fill out this survey, I have emailed the link to many of my contacts.
Wednesday, 8 February 2017
Legal and Ethical Issues: Advertising
Legal, not breaking the law when creating adverts.
Ethical, not offending or hurting anyone with your advert (e.g. racism, sexism...)
ASA - Advertising Standards Authority, TV, Radio, Internet, Magazines, Newspapers
OFCOM - Office Communications,
When given a number of complaints about a certain advert, they investigate, then depending on the circumstances, they give the company to make amends, or ban the advert completely.
Adverts can not have false or deceptive messages, leave out important information, or use aggressive sales techniques.
You can not use a competitor's logo or trademark, or something very similar
Comparing your product with a competitor's product is not the same
you can not contact companies or people that don't want to be contacted, when emailing advertising, you must state who you are and what you are selling
Money super market advert had 1063
Between 2014-2015, ASA handled 29554 complaints for 15951 adverts
Banned advert: NHS Anti Smoking UnHooked
Ethical, not offending or hurting anyone with your advert (e.g. racism, sexism...)
ASA - Advertising Standards Authority, TV, Radio, Internet, Magazines, Newspapers
OFCOM - Office Communications,
When given a number of complaints about a certain advert, they investigate, then depending on the circumstances, they give the company to make amends, or ban the advert completely.
Adverts can not have false or deceptive messages, leave out important information, or use aggressive sales techniques.
You can not use a competitor's logo or trademark, or something very similar
Comparing your product with a competitor's product is not the same
you can not contact companies or people that don't want to be contacted, when emailing advertising, you must state who you are and what you are selling
Money super market advert had 1063
Between 2014-2015, ASA handled 29554 complaints for 15951 adverts
Banned advert: NHS Anti Smoking UnHooked
Wednesday, 7 December 2016
Research Boards
NRS:
National Research Survey
BARB:
Broadcaster Audience Research Board
BARB is a joint venture company
They collect data on viewing figures (TV)
The most popular genre in October 2016 was entertaining.
A genre which received 4.88 was current affairs.
In July 2016 the most popular programme on channel 5 was
National Research Survey
BARB:
Broadcaster Audience Research Board
BARB is a joint venture company
They collect data on viewing figures (TV)
The most popular genre in October 2016 was entertaining.
A genre which received 4.88 was current affairs.
In July 2016 the most popular programme on channel 5 was
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