LO3: Evaluate how the created materials meet the technical and aesthetic requirements of the client’s brief

Here are the campaigns final materials:
The video advert is childish enough to be enjoyed by a younger audience, yet humorous enough to be appreciated by older audiences, which is why the advert has a wide appeal. The web advert has enough movement in it to be eye catching, and fits the conventions of an pop up ad perfectly, since it is the proper size and resolution of a pop up ad and incorporates Daniels Bros website, so that if the audience decides click on the pop-up ad they know exactly where they are going.

The campaign meets the technical requirements, because the whole campaign contains synergy. All three media types have the same narrative, of a penguin travelling through space to "Planet Peng" which appeals to audiences including young children (interested in Space Travel) and older audiences who are interested in comedy animation.

All three media types are featuring the same specific penguin which is a model for Daniels Bros most selling products, which is the penguin the video's narrative follows. For this campaign, this penguin has almost became Daniels Bros mascot.

All three media types also are made in the same style of visuals, i.e the contrast between real life images between 2 Dimensional images to represent space and other planets. All three media types also contain the same logo which is Daniels Bros which is vital since the audience need to know who is selling the products.

In terms of text, the poster and the audio visual advert have the same title fonts being used, and text which isn't the title is used in the same Daniels Bros font which is Century Gothic. It is important that I use that font so that people can recognise Daniels Bros font.