Advertising choices:

Above the line advertising:
When media is used to advertise to a mass audience, through things such as adverts, billboards, posters, TV adverts, pop-up adds etc...
Above the line advertising I am going to use will be a video advert, because I find through experience that video adverts are the ones that effect me the most, and motivate me to want to buy a product. A poster, which will help provide synergy and link to the video advert, so that passers by of the print advert who have seen the advert will recognise the brand and remember it more, and so that passers by who haven't seen advert, will have still been to. I will also be creating a pop-up advert, which will appear on a range of different websites, websites that sell similar items to Daniels, and also Local Sheffield Businesses websites.

Below the line:
Direct advertising which is directed at on person, so they can be advertised to at a personal level, for example competitions, radio competitions, tasters of products.

Tasks that I need to complete:
-storyboarding the video
-creating a visualisation diagram for the print advert
-creating a visualisation diagram for the social media advert
-gather all props and adverts for the video
-take all pictures for the animation
-film all footage for the animation
-edit the video using Adobe Premier Pro
-export the video
-gather all props and assets for the print advert
-take pictures needed for the print advert
-put the print advert together using Adobe Photoshop
-export the print advert at the highest quality
-print the final image
-take all pictures needed for the social media advert
-edit the pictures using Adobe Photoshop
-export the final image at a file type appropriate to be uploaded to the internet

Equipment that I need for creating the video advert:
-Tripod
-DLSR camera
-Computer
-Adobe Premier Pro
-Storage for images
-Sound Recorder

Resources:

DEADLINE: 16th of January 2017
Stage 1 of campaign needs to be ready for launch.